The way I know how is to make a movie of your logo doing what you want with a green screen, or blue screen in the background so you can chromakey it...
I use Sony Vegas, so for a text animation I would do all the animation in a seperate movie, panning, zooming, etc. The background would be blue or green, render that out, then use it as a movie clip in my new movie.
I have also done some really basic 3D work to achieve the same effect, but that's beyond the scope of any tutorial I'm prepared to get into...
You might be best just sticking with a watermark if youre just starting out.